The Secret to Overcoming your Fear w/Gigi Butler EP 401

Gigi Butler is an entrepreneur, author, motivational speaker and founder of Gigi’s Cupcakes. Gigi opened her first Gigi’s Cupcakes location just off Music Row in Nashville, Tennessee in 2008. Just a few short years later, Gigi’s Cupcakes was already generating an estimated $43 million in sales and had become a national phenomenon making it the largest cupcake franchise in the world. Gigi opened her first business at the age of 15 called Gigi’s Cleaning Company, which she continued to grow once she moved from California to Nashville in 1994. 

On today’s episode, Lance is joined by Gigi where she shares her journey of having to start business at a young age, dealing with loss and challenges that came along with it but most importantly, her experience of overcoming them. Gigi reveals how she built a business empire and achieved the American Dream. When Gigi shares her secret to entrepreneurial success, you will be inspired to reconsider everything you believe about the path to success as an entrepreneur. 


  • 04:33 How Gigi learned the spirit of Entrepreneurship
  • 06:55 The reason why people are Fearful about everything
  • 08:42 What drove Gigi to take extreme measures during the Recession in 2008
  • 16:27 Navigating life after achieving success
  • 21:51 The reason why we don’t have Encouraging people around us
  • 23:02 The secret to loving yourself
  • 29:01 Consistency equals success
  • 35:05 Transition from old business to new

🥇“What advice do you have for someone who is struggling with adversity right now”🥇

Gigi says, “Although people can take away a lot of stuff, they can’t take away your work ethic, your faith, or your fight and your will to live, period.” 


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